Home / RICE (John Reyes)
Creative Direction / Brand Building
RICE
Creative Director & Brand Builder
John Reyes
10+ years building brands from concept through execution, across strategy, product, campaigns, content, digital experiences, production and commerce.
Impact
- 10+
- Years building brands
- $2M–$4M
- Peak annual revenue
- 55
- Vehicles sold
PERSONAL INTEREST
First month at UNITED AUTO SALES
Selected Work
All work
PERSONAL INTEREST
Building an independent streetwear label into a multimillion-dollar DTC brand.
Open case study- Role
- Co-Founder & Creative Director
- Years
- 2016 — present
- Peak annual revenue
- $2M–$4M
LIFTED GALLERY
Concept & product developmentA fashion platform built on conceptual direction rather than product alone.
RICE LABS
How creative ideas become physical products.
UNITED AUTO SALES
55 vehicles sold in the first month as Marketing Director.
RICE MOTORS
A premium rental brand built closer to a marque than a rental desk.
Digital & Product
2 entriesCLEARLINE CREDIT
A credit services brand and digital experience designed around clarity, credibility and realistic expectations.
RICE FINANCIAL
Product in developmentA modular financial organisation product in development: fast, flexible interfaces for messy real-world money behaviour rather than tidy accounting assumptions.
Open to senior creative leadership opportunities.
- Creative Director
- Senior Creative Director
- Brand Creative Director
- Head of Creative
- Design Director
- Creative Leadership