Work / All case studies
7 case studies
Work
Brands built and led across fashion, streetwear, apparel production, automotive retail, luxury rental, financial services and digital product.
Flagship
001 / PERSONAL INTEREST
001Flagship
PERSONAL INTEREST
Building an independent streetwear label into a multimillion-dollar DTC brand.
Open case study- Role
- Co-Founder & Creative Director
- Years
- 2016 — present
- Peak annual revenue
- $2M–$4M
Brand & Commercial
002
002Creative direction & concept
LIFTED GALLERY
Concept & product developmentA fashion platform built on conceptual direction rather than product alone.
Creative DirectorOpen
003
003Production & manufacturing
RICE LABS
How creative ideas become physical products.
Founder & Brand Production DirectorOpen
004
004Marketing & commercial growth
UNITED AUTO SALES
55 vehicles sold in the first month as Marketing Director.
Marketing DirectorOpen
005
005Premium brand & experience
RICE MOTORS
A premium rental brand built closer to a marque than a rental desk.
Co-Founder & Creative DirectorOpen
Digital & Product
006
Brand strategy & digital experienceCLEARLINE CREDIT
A credit services brand and digital experience designed around clarity, credibility and realistic expectations.
007
Product strategy & systems designRICE FINANCIAL
Product in developmentA modular financial organisation product in development: fast, flexible interfaces for messy real-world money behaviour rather than tidy accounting assumptions.